Writing

Notes on growth

What we learn running campaigns, rebuilding stores and cutting creative — written for operators, not for search engines.

Content Strategy · · 7 min

Almost 1M views a month, three times over: one content system across construction, electronics and FRP planters

A villa builder, an electronics chain, and an FRP planter brand — three unrelated Kannur niches, each crossing nearly a million Instagram views a month.

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Video Production · · 7 min

Inside a 30+ store Onam campaign: full video production for IMAGE Mobiles & Computers

Theatre ads, AI concept videos, an LED van touring Kannur and Wayanad, and millions of impressions — everything we built for one Onam season.

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Personal Branding · · 7 min

Personal branding in Kannur: how one doctor became the face patients search for

Real reel numbers — 183K and 77.1K views — from a Kannur physiotherapist who went from clinic-only recognition to a genuine patient-generating channel.

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Construction Marketing · · 8 min

Construction marketing in Kannur: how one video hit 130K+ views and 150+ leads in under an hour

This happened this week. A single construction reel crossed 130,000 views and 150+ leads in about an hour — here's the exact breakdown.

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Digital Marketing · · 9 min

Digital marketing agency in Kannur: what actually works in 2026

Real client numbers from Kannur campaigns — a planter store, a home builder, a shoe brand, a restaurant — and exactly what produced them.

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CRO · · 6 min

Why your Shopify store converts at 2% — and which stage is actually leaking

A typical store turns 2-3% of sessions into orders. The loss is not spread evenly; it concentrates at five predictable points. Here is how to find yours.

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