
Campaign key visual for a menswear label, built to carry from billboard down to a phone screen.
Campaign visualDiscipline — Identity · Packaging · Design Systems
Brand isn't a logo. It's the reason your ads get cheaper every quarter.
Eclivio
A future-facing streetwear label needed a mark that felt native to 2030, not 2020. We built Eclivio's identity around a single crossed-arc symbol — sharp and kinetic enough to read at sticker size — then carried it across every physical touchpoint the brand owns.
Grove Stay
Grove Stay is a riverside staycation in Munderi Kadavu, Kannur — built around slowing down, not ticking off amenities. Their old mark was a generic carved emblem that could have belonged to any resort in Kerala. We rebuilt it around what actually makes the property distinct: the grove, and the backwater running through it.
F Zora
A new fragrance house needed to look established from day one. We built the identity and packaging system, then art-directed the launch campaign to stay legible at roadside speed.
Burfi.in — Packaging Design, Wayanad
Burfi.in built a name in Wayanad as the cleanest shawarma counter in town — the packaging hadn't caught up to the reputation. We designed a pull-tab wrap sleeve across four colourways, engineered for one-hand eating and built to survive being photographed as often as it's eaten.
If you run a restaurant or QSR brand in Kerala, Dubai, Saudi Arabia, or anywhere in India and your packaging doesn't match how good the food actually is, this is exactly the kind of project we take on.

Poster series that repositioned a legacy Saudi kitchen for a younger, feed-native audience.
Poster & positioning
Campaign key visual for a menswear label, built to carry from billboard down to a phone screen.
Campaign visualWe build identity systems with distinctive assets that compound recall, so cold traffic stops feeling cold. The goal is not a prettier logo — it is a lower cost of attention, quarter after quarter.